# Creative Business Company

> Creative Business Company (CBC) is a B2B brand and marketing strategy consultancy. It works with enterprise companies whose deals take months to close, where being known early decides who gets chosen later. CBC builds the one claim a market files a company under, then pushes it through demand generation, sales and product so the business keeps the promise.

Founded by Faisal Siddiqui, with strategists in Toronto, London, Berlin and Paris. Clients include Schneider Electric, Morningstar, PitchBook, Journey Further, Callstack, Consilio, EngagedMD, Shell and Assurant. Ten industry awards across the Transform Awards, the Drum Awards and the Strategy Awards.

## Services

- [Solutions](https://www.creativebusinesscompany.com/solutions): Four connected service groups. Brand strategy and architecture; value proposition and messaging systems; campaign and go-to-market systems; research and decision support. Most clients start with one and extend into the others.

## Case studies

- [Schneider Electric](https://www.creativebusinesscompany.com/case-studies/schneider-electric): The Schmoooth brand platform for the US industrial automation business. Consideration up 12 points, marketing qualified leads from 2,200 to 7,302, and $22M won from marketing-sourced opportunities.
- [Morningstar, challenger positioning](https://www.creativebusinesscompany.com/case-studies/morningstar-the-challenger-brand-removing-the-friction-from-investing): Nothing In Your Way. A master brand positioning that reframed Morningstar as a challenger removing the barriers holding professional investors back.
- [Morningstar, masterbrand architecture](https://www.creativebusinesscompany.com/case-studies/morningstar): A global naming system, new family brands and competitive positionings, reuniting a decentralised business around its masterbrand.
- [PitchBook](https://www.creativebusinesscompany.com/case-studies/pitchbook): Pulse of Private Markets. A positioning platform that moved PitchBook from data provider to the decision-critical operating system for private markets.
- [Journey Further](https://www.creativebusinesscompany.com/case-studies/journey-further): Never Settle. Repositioning a paid media specialist into a full-funnel partner for digital-native CMOs at mid-sized brands.
- [Callstack](https://www.creativebusinesscompany.com/case-studies/callstack): New messaging for senior technology buyers and a new visual identity, after performance marketing had stopped scaling profitably.
- [Consilio](https://www.creativebusinesscompany.com/case-studies/consilio): A visual identity signalling AI leadership in legal technology, built so innovation reads as credible before futuristic.
- [EngagedMD](https://www.creativebusinesscompany.com/case-studies/engagedmd): New positioning and identity to take a fertility software brand into new medical specialties.

## Knowledge

- [Knowledge hub](https://www.creativebusinesscompany.com/knowledge): Frameworks, articles and video from real B2B engagements, published as the Day 1 or Die series.
- [Why performance marketing won't grow your brand](https://www.creativebusinesscompany.com/articles/why-performance-marketing-wont-grow-your-brand): Performance marketing harvests existing demand efficiently but rarely creates large brands, because bidding for the same in-market buyers drives acquisition costs up as you scale.
- [Why 95% of your B2B SaaS market is not buying today](https://www.creativebusinesscompany.com/articles/95-5-rule-b2b-saas): Out-of-market buyers, and what that means for how and when B2B brands advertise.
- [How to justify brand investment to a SaaS CEO](https://www.creativebusinesscompany.com/articles/brand-investment-business-case-saas): Building the commercial case for brand to a sceptical board.
- [3 ways to measure brand awareness for free](https://www.creativebusinesscompany.com/articles/3-ways-to-measure-brand-awareness-for-free): Branded search volume, unprompted mentions in sales notes, and a single unaided recall question.
- [Why brand is the competitive moat in enterprise SaaS](https://www.creativebusinesscompany.com/articles/brand-competitive-moat-enterprise-saas): Why product superiority has stopped being defensible, and what replaces it.

## Company

- [About Creative Business Company](https://www.creativebusinesscompany.com/company): Founder, team, locations and awards.
- [Work](https://www.creativebusinesscompany.com/work): All case studies.
- [Contact](https://www.creativebusinesscompany.com/contact): Book a 30-minute call.

## Optional

- [Day 1 or Die Whitepaper](https://www.creativebusinesscompany.com/guides/day-1-or-die-whitepaper): What separates Day One brands from everyone else, and how to become one.
- [How to build a big brand on a small budget](https://www.creativebusinesscompany.com/guides/how-to-build-a-big-brand-on-a-small-budget): Marketing effectiveness research applied to smaller budgets.
- [The Brand Investment Blueprint](https://www.creativebusinesscompany.com/guides/brand-investment-blueprint): The process used to convince executives to invest in brand.
- [How challengers can position for growth](https://www.creativebusinesscompany.com/guides/challenger-brand-positioning): Positioning approaches for challenger brands.
- [Privacy policy](https://www.creativebusinesscompany.com/privacy-policy)