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Top of mind.
Bottom line.
How Schneider Electric turned top of mind into bottom line
Our Schmoooth campaign proved that brand can shift perception and pipeline at the same time — delivering record results on both.
You do ten things. You're known for two.
7/10 B2B deals go to brands already on a buyer’s day one shortlist. Which means if you’re not known early, you’re not chosen later.
Three ways onto the shortlist
One claim, not a catalogueMost companies list everything they do and get remembered for none of it. We find the single claim the market will file you under, built from the realities of your business units so every team can use it.
Break the category, not the budgetCategories look and sound alike, so work that refuses the conventions gets remembered on a fraction of the spend. We build brand and demand as one idea, on one budget.
Take it past marketingA campaign cannot carry a brand on its own. We push the idea into sales, service and the product roadmap itself, so the promise the market hears is the one the business keeps.
“Working with CBC was a breath of fresh air. They helped us break out in our category with a message that resonates both emotionally and commercially. Schmoooth drove a 12-point increase in consideration and first choice, a 232% increase in marketing qualified leads, and $22M in revenue won — in less than six months.”
“For anyone cautiously considering brand, CBC are THE GUYS FOR YOU. Software developers are typically brand skeptical, but with logic, a lot of persistence, and their famous no B.S. approach, CBC managed to transform our leadership team from brand skeptics to brand advocates. I consider them essential partners helping power Callstack’s next phase of growth.”
“Faisal worked with the global brand strategy team at Shell to develop a set of strategic equities that would serve as the foundation for the Shell brand globally. His approach was rigorous, analytical and thoughtful and ultimately this piece of work became known as the Shell way. A pleasure to work with.”
“I’ve worked with a lot of third party vendors over the course of my career… NEVER has an external partner understood our business and our needs as well as Creative Business Company. The final output shows just how much pride they take in their work and their desire for us to be successful.”
Ideas your peers wish they’d said first
The rise of performance marketing has given us cheaper and more efficient ways to advertise, but has created very few big brands. Why?
One builds pipeline in their sleep and freezes at brand. The other crafts unforgettable campaigns and goes blank when the board asks about pipeline contribution. The best ones are both.
Every other SaaS advantage just got faster to copy. Brand is the one that still takes years to build — which is exactly why it still works.
We wrote the playbook
Inside: the data behind the day one shortlist, the three shifts enterprise brands need to make, and the measurement framework to justify the investment.
