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About us
I built CBC to solve that problem.
Brand strategy sits in one place. Demand gen runs on its own logic. Sales invents their own narrative. The thinking might be brilliant but it never flows into the moments that move pipeline.
I realized the only way to connect perception with pipeline is if brand, creative, and demand gen operate as one integrated system from the start.
So, I built a founding team, bringing together a brand strategist, creative director, and demand generation specialist. Since then, we’ve proven that when these three disciplines operate under one roof, you get distinctive breakthrough work, and your investment multiplies.
That’s what Creative Business Co. was built to do.
—Faisal
One brand.
Every dimension.
A board level strategist for Fortune 500s, start-ups and non-profits, Faisal delivers high performance brand and marketing strategies that help organisations scale and speed up.
Patrick is a Senior Strategy Director with 15+ years of experience driving growth through brand, customer and go-to-market strategies, both as a consultant and business leader.
Zayn is a brand strategist with over a decade of experience helping global companies refine their positioning and amplify their market presence.
A brand and identity designer, with over 12 years’ experience working in some of London’s most respected design and branding studios.
A seasoned marketing and branding strategy experience in consulting, helping organizations define and activate their brand, refine their marketing strategies, and drive customer engagement.
A senior consultant and advisor with strong and diverse experience in customer / employer brand, marketing, innovation and customer / employee experience across sectors and geographies.
Leads client delivery and relationship management. Sets up the foundation for long-term relationships so CBC operates as a true extension of the client’s team.
Transform Awards
Best Brand Development
Hoopo
2022
Best Visual Identity for an NFP
Hoopo
2022
Strategy Awards
ROI Award
Penny Appeal Canada
2022
