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Guide
Jan
 '
24

How challengers can position for growth

Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.

A preview of what is inside

Why brand marketing is misfiring

What's stopping companies from creating good brand advertising?

What's stopping companies from creating good brand advertising?

How to get brand marketing back on track

Using positioning to unlock the next phase of brand-led growth.

What's stopping companies from creating good brand advertising?

A formula for coming first

How to find your hidden advantage, and apply it across your business and marketing campaigns.

What's stopping companies from creating good brand advertising?

Dramatising your difference

Fighting where you can come first.

What's stopping companies from creating good brand advertising?
Extended Knowledge

Why hard times = good times for challenger brands

Article
Apr
 '
23

Downturns are one of the few times that challenger brands can become champions. But most waste the chance, and stay small. Here’s why it’s a now-or-never moment if you’re looking to grow…

Read

Why brand has a bad reputation in the boardroom

Audio
Aug
 '
23

How to frame brand as a driver of future growth to executives

Listen

3 ways to measure brand awareness for free

Article
Mar
 '
22

Brand awareness is a crucial piece of information for marketing and campaign strategies. If you don’t have the time or money for measurement surveys, here’s some other ways to estimate your brand’s awareness.

Read

Classics Episode: 1960’s VW “Think Small” campaign from DDB

Audio
Nov
 '
23

How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.

Listen

Why marketers need to be at the M&A table

Article
Jul
 '
21

Why marketers need to be at the M&A table

Read

Our approach to always-on brand campaigns

Video
Dec
 '
23

Reach more people for less

Watch

What do you want to be famous for?

In 30 minutes, we’ll show you how to turn your top-of-mind investments into bottom-line results. If we’re not the right fit, we’ll tell you. We take on a small number of clients at any given time.

Get in touch
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