Brand Positioning
Create messaging that converts
Our Full Funnel Positioning drives improved conversions across the funnel with a client ready messaging stack that works for brand, demand gen and sales.
Full funnel positioning
Identity and guidelines
Message and testing
Value proposition
Helping Formula E create a new category of sport
We framed the space around their strengths, creating a new $1bn category of motorsport called City Street Racing.
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How to build a big brand on a small budget
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
Why finding your hidden advantage can get people to buy more
Why finding your hidden advantage can get people to buy more
I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.
Why repositioning your brand can result in radical growth
Why repositioning your brand can result in radical growth
See how Avis turned their biggest weakness into a strength and helped them win +36% market share in three years.
Why hard times = good times for challenger brands
Why hard times = good times for challenger brands
Downturns are one of the few times that challenger brands can become champions. But most waste the chance, and stay small. Here’s why it’s a now-or-never moment if you’re looking to grow…
What successful brand teams are prioritizing for 2024
What successful brand teams are prioritizing for 2024
Two things successful brand teams are doing to add value to the business in 2024, and two things they are not.
Opportunity in being the underdog
Why admitting that your second best can be persuasive and profitable
Classics Episode: 1960’s VW “Think Small” campaign from DDB
How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.
Challenger positioning
Why challengers need brand marketing for growth.
Product And Brand Positioning In 3 Steps
We know that the right positioning will improve conversion rates and campaign performance, but how is it done in practice?
How to unlock a brand's hidden advantage
How to unlock a brand's hidden advantage
Positioning your brand so it comes first to mind when people are ready to buy
How good positioning serves as a filter for decision making
How do you build a brand positioning that doesn’t just influence communications, but the proposition?
6 sources of advantage post
How do you differentiate yourself when you’re up against a bigger competitor with deeper pockets and a broader set of capabilities?
Making a B2B organization greater than the sum of its parts
Re-structuring a $2bn financial services brand to better understand themselves.
Positioning an open-source software pioneer for explosive growth
Boosting conversions across the funnel with a refreshed positioning, messaging and visual identity
Redefining charity from pity to paycheques
Hoopo created an innovative investment model that transforms impoverished communities through the power of work.
Helping a global fintech grow beyond its base
We helped Wahed develop a global brand strategy that would broaden their brand’s relevance beyond their base.
Transforming an airline into a transfer superhub
Transforming an airline into a transfer superhub
Getting famous beyond fertility
From a niche SaaS company to an ally to medical practices and caregivers all over the world.
Making the network’s diversity their difference again
We helped Al Jazeera be a voice for all by making diversity their difference again.
How challengers can position for growth
Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.
View our guideShow your colleagues what brand can do for your business. Start a project today
TESTIMONIALS
“Creative Business Company has unique brand expertise that is very difficult to find. Their skills and approach result in exceptional quality work with the right amount of rigor and long-term focus.”
“It has been an absolute pleasure working with Faisal and his team. His brand knowledge, insight, and expertise were unapparelled and a huge advantage to our business. He successfully pinpointed the critical brand challenges and unlocked our key strengths, framing them in a differentiated way. Not only this, but he creatively communicated the positioning in a manner that helped us stand out.”
“Faisal worked with the global brand strategy team at Shell to develop a set of strategic equities that would serve as the foundation for the Shell brand globally. His approach was rigorous, analytical and thoughtful and ultimately this piece of work became known as the Shell way. A pleasure to work with.”
“I’ve worked with a lot of third party vendors over the course of my career… NEVER has an external partner understood our business and our needs as well as Creative Business Company. The final output shows just how much pride they take in their work and their desire for us to be successful.”
“For anyone cautiously considering brand, CBC are THE GUYS FOR YOU. Software developers are typically brand skeptical, but with logic, a lot of persistence, and their famous no B.S. approach, CBC managed to transform our leadership team from brand skeptics to brand advocates. I consider them essential partners helping power Callstack’s next phase of growth.”
“Creative Business Co’s business led approach to brand strategy encouraged us to form a strong guest experience team to actualize our brand promise in more than 90 customer touchpoints. I am grateful to you and the team for helping us define the soul of our brand.”
“I worked with Faisal and his team for more than three years, leveraging the power of our brand to unlock a new phase of growth for Al Jazeera’s portfolio of channels, products, and services. From the world-class research-based brand strategy which brought an evidence-based approach to decision making, to the positioning which pinpointed the heart and soul of the Al Jazeera brand, Faisal helped to build the infrastructure for clear policy decisions on content, communications, and new product branding.”
“Hoopo is on a mission to re-imagine the charity space and Creative Business Company’s work is a game-changer in helping us make that happen. From the incisive brand strategy that helped us distill our key differentiator, to streamlining our portfolio of programs and offers, to the distinctive visual identity that helps us challenge the worn codes of the category, this wasn’t just a brand transformation but a business one. We have just launched the new brand and the response from our partners, donors and the community has been terrific.”
Fees
360 Growth Plan
Develop a comprehensive 12 month marketing plan for growth.
$115,000
Includes:
Deluxe research package ($65,000 value)
Media planning package ($6,000 value)
In-person strategy session ($25,000 value)
6-week brand Blueprint Bootcamp
Our team of experts builds your business case for brand marketing.
$39,000
Includes:
Lean-luxe research package ($30,000 value)
Budget brand-building framework ($500 value)
Remote ROI forecasting training ($3,000 value)
Brand investment consultation
(x3) days of 1-1 consulting time to help your team complete and present the business case for investing in brand initiatives.
$9,000
Brand architecture
Strengthen and build equity across your portfolio with an easy and intuitive architecture plan.
$75,000
Includes:
Brand hierarchy
Organizing principles
Brand relationships
Brand portfolio
Streamline your services and make them easier to buy with a brand portfolio strategy.
$90,000
Includes:
Organizing principles
Product/Services naming
Value propositions
Employee induction
Educate and onboard employees and prepare launch your new brand both internally and externally.
$30,000
Includes:
Training workshops
Brand handbook
Messaging sheets
Brand positioning
Find the messaging that creates more conversions.
$60,000
Includes:
Brand purpose & values, slogan, value propositions, messaging framework
Brand identity
Create a visual identity that stands out and gets remembered.
$65,000
Includes:
Logo, colour palette, imagery, photography, brand guidelines
Brand voice
Create clear, consistent messaging guidelines for all marketing and communications touchpoints.
$25,000
Includes:
Messaging and tone-of-voice guidelines, brand induction, messaging workshop
6-month campaign
Best for exit-stage start-ups and medium sized challenger brands who want to build brand awareness and reduce CAC.
$130,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x1), landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
3-month campaign
Best for growth-stage start-ups and ambitious small business who want to reach more customers profitably.
$75,000
Includes:
Campaign strategy, light media strategy, landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
12-month campaign
Best for challenger brands ready to take on market leaders who want to scale brand awareness, reduce CAC and lower price sensitivity.
$200,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x2), landing pages (x2), short video stories (x6), digital banners (x12), static posts (x12)
Production costs not included
