Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
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3 ways to measure brand awareness for free
Article
Mar
'
22
Brand awareness is a crucial piece of information for marketing and campaign strategies. If you don’t have the time or money for measurement surveys, here’s some other ways to estimate your brand’s awareness.
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Classics Episode: 1960’s VW “Think Small” campaign from DDB
Audio
Nov
'
23
How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.
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Measuring marketing strategy
Audio
Feb
'
24
The differences between B2B and B2C marketing, and some real advice on how to take your strategy from flab to fabulous.
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Why finding your hidden advantage can get people to buy more
Article
Oct
'
23
I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.
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Challenger positioning
Audio
Feb
'
23
Why challengers need brand marketing for growth.
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What do you want to be famous for?
In 30 minutes, we’ll show you how to turn your top-of-mind investments into bottom-line results. If we’re not the right fit, we’ll tell you. We take on a small number of clients at any given time.
