Brand building on a budget? Here’s how you can mimic the impact of a big TV advertising campaign using a single low-cost online video.
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Why repositioning your brand can result in radical growth
Article
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22
See how Avis turned their biggest weakness into a strength and helped them win +36% market share in three years.
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3 ways to lower your cost of acquisition
Article
Aug
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22
A short guide on managing your cost of customer acquisition (CAC) in the digital age.
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Why finding your hidden advantage can get people to buy more
Article
Oct
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23
I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.
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Challenger positioning
Audio
Feb
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23
Why challengers need brand marketing for growth.
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Why performance marketing is killing your brand
Video
Mar
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The hidden flaw that stops PPC marketing from scaling your company profitably, and what you need to do to fix it
Watch
What do you want to be famous for?
In 30 minutes, we’ll show you how to turn your top-of-mind investments into bottom-line results. If we’re not the right fit, we’ll tell you. We take on a small number of clients at any given time.
