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Video
Dec
 '
23

Reach more customers for less

Extended Knowledge

Challenger positioning

Audio
Feb
 '
23

Why challengers need brand marketing for growth.

Why repositioning your brand can result in radical growth

Article
Jul
 '
22

See how Avis turned their biggest weakness into a strength and helped them win +36% market share in three years.

6 sources of advantage post

Social
Jan
 '
24

How do you differentiate yourself when you’re up against a bigger competitor with deeper pockets and a broader set of capabilities?

Day 1 or Die Whitepaper

Guide
Jun
 '
26

What separates Day One brands from everyone else and how to become one

Convincing skeptical executives to invest in brand

Video
Mar
 '
24

The step-by-step process I use with our clients to get the budget for creating world-class brand advertising that sells more stuff

3 ways to lower your cost of acquisition

Article
Aug
 '
22

A short guide on managing your cost of customer acquisition (CAC) in the digital age.